OUR WORK
Location: Fayetteville, AR
Industry: Scientific Consumables
What We Did: Slogan, Logo Refresh, Brand Identity, Pitch Deck, Business Plan, Lean Canvas
What We Didn't Do: Company Name
the ask
Eden is a single-use plastic flask lined with a chemical coating for growing cells for cell therapy. The team at Vitruvian Matrix worked with Dalmatian to create a brand that simplified the product and its claims for a general audience in the competition space.
the challenge
The team positioned ‘Eden’ as a solution that produces higher-quality cells for scientists working in cell therapy. Eden’s pitch deck was centered around using parallels to every-day items to help the average person understand the product and its competitive advantage. References to terrariums or eggs in a non-stick pan, helped the audience grasp the technical aspects of the product and let a non-scientific audience understand the concept.